What You Need to Know About Video Marketing for Your Company
Video marketing is one of the best, most effective strategies for increasing your brand recognition, boosting conversions, and raising revenue.
Don’t believe me? Well, the numbers don’t lie:
Over 80% of all traffic will consist of video by 2021.
84% of consumers have bought something after watching a video.
A website with video is 53 times more likely to be on the front-page of Google’s search engine result page (SERP).
Companies with a video marketing strategy get 66% more qualified leads per year and a 54% increase in brand awareness.
It's pretty clear that you need to hop on the video marketing bandwagon if you haven’t already. We put together a quick overview of video marketing so that you can catch up with the competition.
What You Need to Know About Video Marketing
There are lots of different types of video marketing
When you decide to add video marketing to your overall marketing strategy, you also need to decide what kind of videos you want to make.
There are a few main categories:
Demo Videos that show how your product or service works.
Brand Videos to boost name recognition and show the world who you are as a company.
Event Videos to highlight an exciting event your business held or sponsored.
Interview Videos to show your expertise in your field.
Testimonial Videos to spread the good word about your company with customer endorsements.
When you plan your video marketing strategy, you need to decide what kind of videos it makes sense for you to produce.
Once you have your videos, you need to decide where to upload them
If you are new to video marketing, it can be tough to know where to let your videos “live” online so that the greatest amount of people can see them. Usually, the answer to this is social media.
Social media platforms like Facebook, Instagram, and Twitter are all focusing more and more on video. There are even entire platforms like Tik Tok and Snapchat that are almost exclusively video! These companies understand how effective and popular videos are, so they encourage and reward accounts that post videos.
Plus, social media users want to see more video. In fact, audiences are about 10 times more likely to engage, embed, share, and comment on a video post than a blog or image post.
Video quality matters!
These days, it’s very easy to simply record and post a video—all with your smartphone! But just because you can do it, doesn’t mean you should do it. A video taken by an amateur on a phone can be shaky, poorly lit, and badly edited. No one is going to be impressed by that, so don’t waste your time.
If you want to incorporate video marketing, hire a professional. They might cost more than it would for your nephew to film something on his iPhone, but remember that videos have a huge ROI rate, so you’re going to recoup that investment and then some.
Want to Add Video Marketing to Your Advertising Strategy?
If you want to boost your conversions and explode your brand awareness, then video marketing is the way to go. It’s been the hot new thing in marketing for a while now, but it’s not too late to start. Need an expert video company in the San Antonio area? Contact us today, and check us out on Facebook and Instagram!
-Speer Media Productions, San Antonio, Texas