AYTM Market Research organization says that “More than 90 percent of consumers access video content on the web”.
The move from content and visual substance to video substance has been fast and organizations who don't join in the progress will be abandoned with a failing to meet expectations from his website.
Generally, People browsing the Internet have a very short attention span, and videos allow visitors to consume more contents with in short time. About 90% visitors are much more apt to engage with videos than with static text. So, creating more interactive and visual content promo videos are very much essential for boosting a new website/business. This isn’t just a passing trend; the largest online video network, YouTube, which, by the way, is the second largest search engine in the world, reports:
More than 1 billion unique users visit YouTube each month
Over 6 billion hours of video are watched each month on YouTube
—that’s almost an hour for every person on Earth, and 50% more than last year
According to Nielsen, YouTube reaches more US adults ages 18-24 than any cable network
So, promo Video has become one of the most important tools which is used in worldwide to set marketing strategy. Website visitor are consuming video content more than ever before and that trend isn’t slowing down anytime soon.
it creates a great website experience to visitors. People can know about your product or services easily with very short time. You can share your experience visually and more faithfully through the promo videos.
Search engine gives priority to unique videos than text. You shall get twice opportunity (Youtube & google) to appear in the search engine if you add a short video to your website. As we mentioned before, YouTube is the second largest search engine in the world, and Google, the largest search engine, owns them. Every keyword that you’re targeting for your website can be an opportunity for video.
video content is more likely to generate social signal. By their very nature videos are more viral. In other words, a video may spread likely wildfire throughout the internet, much as the flu spreads quickly from person to person. Because they are so viral, videos are more frequently shared via social media channels such as facebook, google+ twitter and other social platforms. This also work general social signals such as likes, pins, +1s, and share. Google listens to social signal, which is a key reason why video marketing is so important for search engine.
If you’d like to learn more about how we can help you by creating business videos that build customer loyalty, give us a call!
We’ll be happy to show you samples and provide you with a cost estimate. Happily, there’s no obligation at all!